Endorsements and Sponsorship Opportunities

Your name, image and likeness have commercial value. Our team will help identify and act on branding and sponsorship opportunities that grow your profile, raise revenue and amplify your personal brand in a way that is genuine. We provide both the marketing and sponsorship strategy and the contractual and negotiation expertise to see those opportunities through properly.

Strategic Counsel Throughout Your Career

From your first professional contract to your last season and well beyond, we offer a wide range of business and legal planning expertise tailored to athletes, broadcasters and coaches at every stage of their careers. Our lawyers are experienced in evaluating opportunities, negotiating agreements and providing strategic counsel with one goal in mind: the best possible outcome for our clients, now and over the long run.

Post-Career Planning

The transition from elite athlete to working professional is genuinely challenging, and we take that seriously. The same qualities that allowed our clients to reach the top of their sport – hard work, dedication, patience and discipline – are exactly what drives success in whatever comes next. Whether our clients want to move into governance, management or coaching in their sport, or pursue something entirely new, we offer the strategic counsel and planning to put them on a path to lasting success.

Professional and Amateur Employment and Administrative Disputes

When employment matters, disciplinary issues or other conflicts require legal advice and advocacy in front of administrative tribunals, we are ready. Our deep understanding of the Canadian and international sports ecosystem positions us to advocate knowledgeably and effectively on behalf of our clients in disputes involving sports governing bodies at every level.