Our Guiding Principles

At Lucentem, we believe the best relationships are those that are genuinely mutual. The most successful client relationships are those in which we learn from our clients’ expertise and are given an opportunity to lend our own skill set, bridging the gap between our differing experiences and talents.

Legal and Business Support Throughout the Entire Arc of Your Career:

Our practice is built on a foundational conviction: athletes and entertainers are entitled to strong, strategic counsel that supports the entire arc of their career, not just the next contract or deal in front of them. We are here to give our clients the tools to bridge the gap between the clear talent they possess and the business and legal expertise they need, establishing a foundation for success in their active career and whatever comes after.

The qualities that carry a person to the top of their sport or creative pursuit (resilience, discipline, the capacity to perform under pressure) are the same qualities that, properly supported, translate into lasting success in governance, business and community leadership. Our job is to build the legal and commercial foundation that makes that transition possible. We see our clients not merely as signatories to agreements, but as individuals with careers, legacies and communities that extend well beyond their active careers as athletes and entertainers.

Strong Commercial and Corporate Background:

We are a business law firm that specializes in the sports and creative industries. Our team brings experience across transactional and administrative law, litigation, intellectual property, sponsorships and marketing, contract negotiation and drafting, and a range of other commercial disciplines. We understand the commercial realities of the sports and entertainment world and let that understanding drive our legal counsel, always with an eye on what serves our clients’ short and long-term business objectives.

Relationship-Focused Approach:

Many of our clients’ matters affect not only the business of our individual client, but their personal lives, families and futures. Our goal is to offer the same degree of care and attention we would want from a professional on a matter that affected our own families. That is not a slogan. It is how we work.

Dispute Resolution:

We understand that disputes can arise from even the most well-intentioned relationships. When they do, we are here to offer a clear strategic point of view and ensure that matters are handled efficiently, without unnecessary conflict. We have represented individuals and organizations across professional and amateur athletics, fashion, television and film, and our clients consistently value our approach: communicative, respectful, and fearlessly committed to a fair result on their behalf.